YSL Beauty took center stage at the SEPHORIA House of Beauty 2023 event, standing out among 49 other premier brands.

'As the producer, working at Industria Creative I oversaw the design and construction of the 20’ x 20’ booth buildout, managed conference logistics, and led booth staffing to ensure a seamless execution. The experience was carefully curated to showcase five standout products: Libre Parfum, the newly launched MYSLF men’s fragrance, Candy Glaze, Lash Clash, and Touche Éclat. To create an engaging and luxurious atmosphere, the booth was divided into two distinct spaces. The front fragrance room invited guests to immerse themselves in the scents of Libre and MYSLF, offering a unique opportunity to sample and discover the captivating fragrances. The back room, transformed into an all-pink powder room, featured life-size Candy Glaze factices, chic vanity stations, and professional makeup artists providing touch-ups and product sampling sessions.

Over the course of a day and a half, more than 2,000 attendees visited the YSL BEAUTY CLUB, engaging with the brand and its latest product offerings. Each guest left with a luxury-branded pouch containing samples of either the MYSLF or LIBRE fragrance, along with a sample of Lash Clash or Candy Glaze.

Client: L’Oréal - YSL Beauty

Agency: Industria Creative

Photo Credit: Sprintstep